Yomali is a portfolio of growing SaaS, FinTech, eCommerce, and service businesses entering its next phase of commercial scale.

Today, nearly all of our growth comes from conferences and referrals. We are now looking for a hands-on Growth Marketing leader who can help us evolve from relationship-led growth into a scalable, inbound-driven acquisition engine.

This is not a traditional brand marketing role.

We are looking for a true Head of Digital and Growth— someone obsessed with pipeline, ROAS, conversion rates, attribution, and speed of execution. Someone who knows how to build B2B lead generation machines from scratch and can personally execute before building a team.

You will own the creation of:

• Paid acquisition engines

• Landing pages and conversion funnels

• Lead qualification systems

• Content and storytelling strategy

• Marketing automation and attribution

• Inbound pipeline generation across multiple businesses

This is a rare opportunity to architect marketing from zero across an entire portfolio.

What You’ll Own

Growth & Lead Generation

• Build scalable B2B inbound lead generation systems

• Launch and optimize paid media campaigns across Google, LinkedIn, Meta, YouTube, and emerging channels

• Create landing pages, funnels, nurture sequences, and qualification workflows

• Drive measurable pipeline and revenue growth across portfolio companies

• Own CAC, ROAS, conversion rates, attribution, and marketing ROI

Content & Storytelling

• Build a repeatable content engine focused on authority, trust, and demand generation

• Produce and scale high-performing:

  • Video content

  • Case studies

  • Thought leadership

  • Webinars

  • Social content

• Position each business as a market authority

Systems & Infrastructure

• Implement the modern marketing stack from scratch

• Build reporting, tracking, analytics, and attribution systems

• Continuously optimize based on performance data

Team Building

• Start as a highly hands-on IC

• Hire and scale a lean, high-performing growth team over time

• Manage external agencies, freelancers, AI workflows, and future internal hires

What Success Looks Like

First 60 Days

• Audit current marketing landscape across portfolio

• Define ICPs, funnels, positioning, and GTM priorities

• Launch first acquisition experiments

• Create strategic roadmap for scalable growth

3–6 Months

• Lead generation engines actively producing qualified leads

• Positive ROI on paid campaigns within at least one business unit

• Website and brand transformation underway

• Marketing stack operational and measurable

12 Months

• Predictable inbound pipeline across portfolio companies

• Strong SEO and social growth

• Clear authority positioning in key markets

• High-performing growth team in place

• Marketing functioning as a measurable revenue engine

Who You Are

You are:

• A builder first

• A growth operator second

• A strategist third

You have:

• Built B2B growth engines from scratch

• Personally executed paid media campaigns

• Strong understanding of funnels, attribution, conversion optimization, and lead qualification

• Experience driving measurable revenue impact from marketing

• High ownership and comfort operating autonomously

• Strong storytelling instincts combined with analytical thinking

• You treat the product as a living experiment. Hypotheses, tests, lessons — repeat.

• You've owned a metric that went the wrong way, figured out why, and came back stronger.

You think in:

• ROAS

• CAC

• Pipeline

• Revenue

• Conversion rates
  —not vanity metrics.

Must-Haves

• Proven success building B2B lead generation systems

• Hands-on media buying experience

• Strong understanding of performance marketing

• Experience creating high-converting content and funnels

• Ability to show measurable marketing outcomes

• Excellent communication and storytelling skills

• Comfort operating in ambiguity and fast-moving environments

Nice to Have

• Experience in eCommerce, SaaS, FinTech, or digital-first businesses

• Experience building marketing teams from 0 → 1

• Strong LinkedIn or personal brand presence

• Familiarity with AI tools and automation workflows

Why Join Yomali?

• True blank-canvas opportunity

• Direct access to CEO and portfolio leaders

• Build across multiple growing companies

• Executive-level autonomy

• Significant marketing investment already committed

• Opportunity to create a long-term scalable growth engine

“I like to hire great people, get out of their way, and back them 100%.” — Mike Peters, CEO