Yomali is entering its next phase of commercial scale across a portfolio of SaaS, FinTech, eCommerce, and service businesses.

Today, the majority of growth comes through conferences, referrals, and relationships. We are now looking to build a scalable, measurable inbound acquisition engine that can generate pipeline consistently across multiple businesses.

This role exists to architect and lead that transformation.

We are not looking for a traditional brand marketer. We are looking for a true growth operator -someone obsessed with pipeline, ROAS, CAC, attribution, conversion rates, and execution speed.

You will build the marketing function from zero, personally execute early growth initiatives, and eventually scale a high-performing team and growth engine across the portfolio.

What You’ll Own

Growth & Lead Generation

• Build scalable B2B inbound lead generation systems

• Launch and optimize paid acquisition campaigns across:

  • Google

  • LinkedIn

  • Meta

  • YouTube

  • Emerging channels

• Create landing pages, conversion funnels, nurture flows, and lead qualification systems

• Drive measurable pipeline and revenue growth across portfolio companies

• Own CAC, ROAS, conversion rates, attribution, and marketing ROI

Content & Storytelling

Build a repeatable content engine focused on authority, trust, and demand generation through:

• Video content

• Case studies

• Thought leadership

• Webinars

• Social media content

You will help position each business within the portfolio as a market authority.

Systems & Marketing Infrastructure

• Build and implement the modern marketing stack from scratch

• Create reporting, analytics, attribution, and tracking systems

• Continuously optimize campaigns and funnels based on performance data

• Establish scalable marketing processes and workflows

Team Building & Leadership

• Start as a highly hands-on individual contributor

• Hire and scale a lean, high-performing growth team over time

• Manage agencies, freelancers, AI workflows, and future internal hires

• Build a culture of experimentation, speed, accountability, and measurable outcomes

What Success Looks Like

First 60 Days

• Audit current marketing landscape across portfolio companies

• Define ICPs, positioning, funnels, and GTM priorities

• Launch initial acquisition experiments

• Build strategic roadmap for scalable growth

3–6 Months

• Lead generation engines producing qualified inbound pipeline

• Positive ROI established within at least one business unit

• Website and brand transformation underway

• Marketing stack fully operational and measurable

After 12 Months

• Predictable inbound pipeline across portfolio companies

• Strong SEO and social growth

• Clear authority positioning in target markets

• High-performing growth team established

• Marketing operating as a measurable revenue engine

What We’re Looking For

Must-Haves

• Proven success building B2B growth and lead generation systems

• Hands-on paid media buying experience

• Deep understanding of:

  • Funnels

  • Attribution

  • Conversion optimization

  • Lead qualification

  • Performance marketing

• Experience driving measurable revenue impact through marketing

• Strong storytelling and communication skills

• Ability to operate autonomously in fast-moving environments

• Comfortable building from zero with limited structure

Nice-to-Haves

• Experience within SaaS, FinTech, eCommerce, or digital-first businesses

• Experience scaling marketing teams from 0 → 1

• Strong LinkedIn or personal brand presence

• Familiarity with AI tools, automations, and modern growth workflows

Who Thrives Here

This role is ideal for someone who is:

• A builder first

• A growth operator second

• A strategist third

You thrive when:

• Building systems from scratch

• Testing quickly and iterating constantly

• Owning revenue outcomes directly

• Operating with high autonomy

• Solving ambiguous growth problems

You think in:

• ROAS

• CAC

• Pipeline

• Revenue

• Conversion rates

—not vanity metrics.

This role is likely not a fit for someone who:

• Prefers highly structured corporate environments

• Operates primarily as a people manager without execution depth

• Focuses more on brand awareness than measurable growth outcomes

Why People Stay / Love Working Here

• Executive-level autonomy

• Direct access to the CEO and portfolio leadership

• Opportunity to build across multiple growing businesses

• Ability to create a marketing function from a true blank canvas

• High-trust environment with strong leadership support

• Significant investment already committed toward growth

“I like to hire great people, get out of their way, and back them 100%.” — Mike Peters, CEO

What’s In It For You

• Rare opportunity to architect a portfolio-wide growth engine

• Massive ownership and visibility

• Opportunity to build and scale your own marketing organization

• Direct impact on company growth and revenue

• Exposure across SaaS, FinTech, eCommerce, and services businesses

• Long-term executive growth opportunity

Interview Process

1. Introductory Screening Call

2. Leadership & Competency Interview

3. Strategic Growth Deep Dive

4. Final CEO Conversation

About Yomali

Yomali is a portfolio of ambitious, fast-growing businesses spanning SaaS, FinTech, eCommerce, and service industries.

We are building scalable companies with strong operational foundations, modern growth infrastructure, and long-term acquisition ambitions. Our environment is fast-moving, entrepreneurial, and highly execution-focused — designed for people who want to build meaningful commercial impact.